As the calendar turns to 2024, the world of beauty eagerly anticipates the arrival of Valentine's Day, a time when romance and style intertwine to create unforgettable moments. This year, the spotlight shines on a blend of classic charm and contemporary boldness, setting the stage for makeup trends that promise to captivate and inspire. These trends are more than just a reflection of fashion; they are a celebration of individuality and the power of makeup to transform and empower. From soft, dreamy hues to daring, vibrant shades, each trend offers a unique way to express love, whether it's for oneself or for that special someone. What's particularly exciting this year is the creative use of color contact lenses, adding an extra dimension of allure and depth to each look. These lenses are not just accessories but are pivotal in elevating the overall makeup narrative, seamlessly integrating with the trending styles to create looks that are both enchanting and personalized.

This Valentine's Day, the essence of romance is captured in makeup trends that are both nostalgic and innovative. The beauty industry has delved deep into its archives, reviving and reinventing styles that resonate with the romantic spirit of the season. These trends are a testament to the cyclical nature of fashion, where old favorites are reborn with a modern twist, appealing to a wide audience that values both tradition and trendsetting. The makeup looks of 2024 are diverse, ranging from the understated elegance of nude tones to the bold drama of fiery reds, each carefully curated to suit different personalities and occasions. The addition of colored contacts in coordinating or contrasting hues adds a layer of sophistication, allowing for a more holistic and finished look. Whether it's a subtle enhancement of one's natural eye color or a bold statement with vibrant lenses, the choice of contacts is as integral to the Valentine's makeup trend as the cosmetics themselves.

2024 Makeup Trends for Day or Night Dates

As we dive into the specific makeup trends for Valentine's Day 2024, it's important to recognize the underlying theme of these styles – the celebration of individual beauty and the joy of self-expression. Each trend offers a canvas for personalization, encouraging experimentation and creativity. The beauty of these trends lies in their versatility and inclusivity, making them accessible to everyone, regardless of their makeup proficiency or style preferences. From classic looks that evoke a sense of timelessness to avant-garde styles that challenge the norms, these trends are a reflection of the evolving landscape of beauty, where the only rule is to be unapologetically oneself. With the strategic use of color contact lenses, these makeup trends go beyond mere aesthetics, offering a medium to convey one's mood, personality, and story this Valentine's Day.

2024 Trending Makeup Looks This Valentine

As we explore the top makeup trends for Valentine's Day 2024, it's essential to remember that each look can be personalized. The beauty of these trends lies in their versatility, making them suitable for a wide range of personal styles and occasions. From the revival of classic styles to the embrace of bold new statements, these trends are not just about following the crowd but about finding ways to express your unique personality and preferences.

Trend #1 - '90s Supermodel Look

The '90s supermodel lip is making a triumphant return this Valentine's Day, evoking an era of iconic beauty. Brands like Byredo and Tom Ford are at the forefront, offering a range of nude lipsticks that encapsulate the essence of the '90s while infusing modern-day elegance. These lipsticks are not just about color; they're about texture, longevity, and comfort. The shades vary from soft pinks to deep taupes, catering to a diverse array of skin tones and personal styles. The key to nailing this look is to find the perfect balance between a lip color that complements your natural skin tone and one that stands out enough to make a statement. It's about embracing simplicity with a touch of sophistication.

Enhancing this classic lip trend are brown colored contacts, such as Solotica Hidrocor Agata or Anesthesia USA L.A Mocha. These contacts offer a subtle yet impactful transformation, lending depth and intensity to your gaze that pairs beautifully with the understated elegance of nude lips. The combination of the right shade of lipstick and the warmth of brown contacts creates a harmonious look that’s both alluring and approachable. It's a nod to the past but with a distinctly modern twist. The brown contacts don't just change the color of your eyes; they add a layer of mystique, making them the perfect accessory for a romantic Valentine's Day look.

2024 Valentine Must-Try Makeup Trends - 90s Beauty Comes Back

To achieve the ’90s supermodel lip, start with a clean, moisturized base. Use a lip scrub to exfoliate, followed by a hydrating lip balm. Next, choose a lip liner that closely matches your chosen lipstick. Outline and slightly over-line your lips for added fullness, a signature of the ’90s look. Apply your Byredo or Tom Ford lipstick in #10 Cherry Lush, starting from the center and blending outwards. For added precision, use a lip brush. Blot and reapply for lasting wear. This lip, combined with the warm hues of brown contacts, creates a look that’s not only reminiscent of the '90s supermodel era but also perfectly suited for the modern romantic setting of Valentine's Day 2024.

Trend #2 - Soft Romantic Grunge

Soft grunge is an aesthetic that blends the rebellious spirit of the '90s grunge with a more polished, contemporary feel, making it a perfect choice for Valentine’s Day. This look revolves around the eyes, with Charlotte Tilbury and Huda Beauty offering the ideal palettes for creating a smoky yet refined appearance. The soft grunge look is versatile, allowing you to go as bold or as subtle as you like. It's about finding that sweet spot between edgy and elegant. Charlotte Tilbury’s eyeshadows provide a range of earthy, muted tones that can be blended for a seamless transition, while Huda Beauty's products offer the intensity and pigmentation needed for a more dramatic effect.

The inclusion of green colored contacts, like Anesthesia Anesthetic Fonesta, Freshlook Colorblends Green, or Solotica Aquarella Samba Green, adds a unique twist to the soft grunge look. These contacts bring a pop of color that contrasts beautifully with the smoky eye makeup, making the eyes the focal point of the face. The vibrant green hues can enhance the natural color of the eyes or completely transform them, depending on the desired effect. This unexpected addition elevates the soft grunge style, making it more playful and romantic, perfect for a Valentine's Day date.

2024 Valentine Must-Try Makeup Trends - Soft Grunge Makeup

To create the soft grunge eye look, start with a primer to ensure your eyeshadow stays in place. Use Charlotte Tilbury’s muted shades as a base, applying lighter colors on the inner corners and darker tones towards the outer edges. Blend thoroughly to avoid harsh lines. Huda Beauty’s products can be used to add depth, especially along the lash line and crease. Finish with a few coats of mascara for added volume. The green contacts will complement this eye makeup, adding a dimension of intrigue and allure to your Valentine's Day look. Remember, the soft grunge style is not just about the makeup; it's about the attitude and confidence you bring to it.

Trend #3 - Fiery in Red

Valentine’s Day and the color red are a match made in heaven, and this year, the fiery red lip is taking center stage. Iconic brands like Hermes in their Rouge collection and Dior Rouge are offering shades of red that are rich, vibrant, and utterly romantic. A red lip is more than just a color choice; it's a statement of confidence, passion, and timeless elegance. The key to the perfect red lip is finding the right shade for your skin tone and the occasion. Whether you prefer a bright, poppy red or a deeper, more sultry burgundy, there’s a shade for everyone.

To complement the boldness of the red lip, the addition of blue colored contacts can be strikingly effective. Options like Solotica Hidrocor Safira, Anesthesia Addict Blue, or Bella Elite Midnight Blue offer a range of blue hues that can transform your look. The contrast between the fiery red lips and the cool blue of the contacts creates a dramatic, yet harmonious balance. This combination is not just about color coordination; it's about creating a look that's bold, captivating, and undeniably romantic. The blue contacts don't just enhance the color of your eyes; they add an element of depth and intrigue, making your gaze as mesmerizing as your smile.

2024 Valentine Must-Try Makeup Trends - Fiery Red Glam

Applying the perfect red lipstick requires precision and patience. Start by outlining your lips with a matching lip liner, which not only defines the shape but also prevents the lipstick from bleeding. Fill in your lips with the liner to create a base that will help the lipstick last longer. Then, apply your chosen red lipstick, preferably with a brush for more control and a cleaner finish. For added durability, blot your lips with a tissue and apply a second layer. Pairing this bold lip with blue colored contacts such as Solotica Hidrocor Safira or Anesthesia Addict Blue creates an enchanting contrast, drawing attention to both your lips and eyes. The overall effect is one of elegance and allure, perfect for a night of romance.

When wearing a bold red lip, it’s important to keep the rest of your makeup understated to let the lips be the star of the show. A light foundation, a touch of blush, and minimal eye makeup ensure that your red lips and blue contacts remain the focal points. This look is all about making a statement and embracing the spirit of Valentine's Day. The red lip paired with blue contacts is not just a makeup choice; it's a celebration of bold beauty and timeless romance.

Trend #4 - Nude & Chocolate Tones

The allure of nude and chocolate tones lies in their subtlety and sophistication, making them a perfect choice for a romantic Valentine's Day look. This year, brands like Natasha Denona with their I Need a Nude Eyeshadow Palette and Makeup by Mario with the Master Mattes Eyeshadow Palette are at the forefront, offering a range of shades that cater to a natural yet polished look. These palettes are not just about color; they're about texture and blendability, allowing for seamless transitions and a variety of looks, from the understated to the dramatic.

Elevating this trend are hazel colored contacts, such as Air Optix Colors Pure Hazel, Solotica Aquarella Dandara Hazel, or Bella Elite Wild Honey. These contacts add a warm, inviting glow to your eyes, complementing the earthy tones of the nude and chocolate eyeshadows. The combination of these subtle eyeshadow tones with the rich depth of hazel contacts creates a look that is both enchanting and elegant. It’s a perfect blend of simplicity and sophistication, ideal for a day date or a cozy evening.

2024 Valentine Must-Try Makeup Trends - Nude and Chocolate Palette

To achieve this look, start with a primer for a long-lasting effect. Apply the lighter shades from your chosen palette over your entire eyelid as a base. Then, use the darker shades to add depth to the crease and outer corners of your eyes. Blend well to avoid harsh lines. For a more dramatic effect, you can add a subtle winged eyeliner and a coat of mascara. The hazel contacts will bring warmth and depth to your eyes, enhancing the overall look. This makeup style, centered around nude and chocolate tones, is not just about looking beautiful; it's about feeling confident and comfortable in your skin, embodying the spirit of romance and love.

BONUS: Peach Glamour

This Valentine's Day, peach makeup emerges as a romantic and refreshing trend, perfect for those seeking a softer, more whimsical look. The peach palette, characterized by its light and cool hues, offers a delightful departure from the more traditional reds and pinks commonly associated with the day of love. It brings a youthful and playful vibe, while still maintaining an air of sophistication. To achieve this look, the Just Peachy Matte Eye Shadow Palette from Too Faced is an excellent starting point, offering a range of peach-toned shades that are both versatile and highly pigmented. For those inclined towards a touch of luxury, Chanel's Les Beiges Eyeshadow Palette presents an exquisite selection of peach-inspired shades, perfect for crafting a look that's both elegant and vibrant.

The beauty of the peach makeup trend lies in its ability to complement a wide range of eye colors, particularly gray. When paired with gray eyes, peach eyeshadow enhances the cool tones, creating a stunning contrast that is both eye-catching and harmonious. Enhancing this effect are gray colored contacts like Solotica's Natural Colors Cielo, Anesthesia USA Vegas Pearl, or Bella Elite’s Gray Beige. These contacts not only accentuate the natural beauty of the eyes but also add an extra dimension to the peach makeup, making the eyes appear more vibrant and expressive. The subtle interplay of the peach tones with the cool gray of the contacts creates a look that is both enchanting and unique, ideal for a Valentine’s Day filled with romance and charm.

2024 Valentine Must-Try Makeup Trends - BONUS Peach Glow

To master the peach glamour look, begin by applying a primer to ensure your eyeshadow stays in place throughout your Valentine’s Day celebration. Use the lighter peach shades from your chosen palette as a base, covering the entire eyelid. Gradually build up the intensity by adding darker shades in the crease and outer corners, blending thoroughly for a seamless transition. This creates depth and adds a subtle drama to your look. To finish, apply a thin eyeliner and a few coats of mascara to define your lashes. The goal is to keep the focus on the peach tones, allowing them to shine and flatter your gray contacts. This look is not just about the makeup; it's a celebration of softness and femininity, perfect for those who prefer a more understated approach to Valentine's Day glamour.

The final touch to the peach glamour look involves coordinating your lipstick and blush. Opt for peach or coral shades that complement your eyeshadow, creating a cohesive and balanced look. A touch of highlighter on the cheekbones and brow bones can add a subtle glow, enhancing the overall radiance of your face. The combination of peach makeup with gray contacts like Solotica's Natural Colors Cielo or Anesthesia USA Vegas Pearl results in a look that is both fresh and captivating, embodying the spirit of a modern romantic Valentine’s Day.

Are You Valentine Ready?

As we explore the myriad of trending makeup looks for Valentine's Day 2024, it's evident that makeup is much more than just a tool for enhancement; it's a means of self-expression, a way to boost confidence, and a celebration of one's unique style. From the nostalgic allure of ’90s supermodel lips to the playful whimsy of peach glamour, each trend offers a way to express different facets of personality and mood. The incorporation of colored contacts across these trends adds another layer of personalization, allowing individuals to experiment with their looks in new and exciting ways.

2024 Valentine Must-Try Makeup Trends

These makeup trends encourage us to embrace our individuality and to use makeup as a form of self-expression. Whether you're drawn to the boldness of fiery red lips or the subtlety of nude and chocolate tones, each look provides an opportunity to showcase your personal style and to feel confident in your skin. The beauty of these trends lies in their versatility, catering to a wide range of tastes and preferences, and proving that there is no one-size-fits-all approach to beauty.

In conclusion, Valentine's Day 2024 is set to be a celebration of diverse beauty trends, each offering a unique way to embrace the romantic spirit of the occasion. Remember, makeup is not just about following trends; it's about finding what works for you, what makes you feel beautiful and confident. So, this Valentine's Day, whether you're spending it with a loved one or celebrating self-love, let your makeup be a reflection of your personality, a way to express your individuality, and most importantly, a means to embrace and enjoy your unique beauty.